Digital Digest is a regular round up from established digital and social media marketing experts as well as hand picked newcomers. This digital blog is part of the My Social Agency network.
Content Strategy: How to Be Edgy Without Going Overboard
The internet. What started as a data storage project has turned into mass content production. It seems like every business needs a website and every website needs a blog or some other way of updating regularly. Unfortunately, this results in a lot of people saying a lot of the same things.
And while those are not terrible suggestions, they are vague and leave a lot of room for misinterpretation. People are attracted to drama, but you don’t want your website and business to be seen as derogatory, bullying, or close-minded. You want to foster an environment where people can express their opinions, debate, and yes, even argue with others. But you want the arguing to be constructive, not damaging.
So here are some clever ways to present controversial topics without having them blow up in your face.